EasyExhibit Workshop: How to Turn Your International Tradeshow Presence Into Real Business Results

**FROM STAND TO STANDOUT**

How to Turn Your International Tradeshow Presence Into Real Business Results

**A 2-Hour Introduction for Companies Exhibiting in Global Markets**

You’ve invested to exhibit at an international tradeshow. Your team flew in. You stood at your booth for three days. You collected business cards. And then… not much happened.

Back at the office, someone asks: “Was it worth it?”

This isn’t a marketing problem. It’s a preparation problem.

This introductory workshop gives you the foundations to stop leaving money on the table at international exhibitions.

**What you’ll learn**

- > Why “tradeshows don’t work for us” is almost always a myth - and what’s actually happening

-> The “theatre model” of booth presence - your stand is a stage, your team are performers

-> How business etiquette differences can build or break trust with Western European buyers

-> The 3 conversation openers that turn passive visitors into active prospects

**Who should attend**

- Founders and CEOs who personally attend key international shows

- Export managers responsible for opening new markets

- Marketing and sales staff who work the booth

- Anyone representing your company at upcoming European tradeshows

- Ideal for companies attending 2-10 international shows per year.

**Details**

Date: Tuesday, 27 January 2026

Time: 15:00 – 17:00

Location: French Chamber of Commerce [address] or Creativity Room, Barter Community Hub

Language: English

Capacity: 20 participants maximum

**Investment**

Chamber members: Free

Non-members: €47

**What’s next**

This is an introduction. For teams ready to go deeper, we’re planning a half-day intensive workshop (4 hours) later in Q1 2026 - covering pre-show planning, on-site execution, and post-show follow-up in detail. Attendees of this session will receive priority access and a discount.

**About the facilitator**

This workshop is led by Easy Exhibit, specialists in international tradeshow strategy. We help Nordic and European companies execute consistent, stress-free tradeshow campaigns across 4 continents - from Tokyo to Miami to Dubai.

**Register now — only 20 seats available**