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4th edition of the Ipsos AI Monitor
In the midst of a dynamic landscape where excitement meets caution, we are excited to share our fourth edition of the Ipsos AI Monitor.
This comprehensive study delves into global perceptions of AI, providing nuanced insights into how different regions and demographics view the rapid advancement of artificial intelligence.
In an atmosphere of both worry and wonder concerning AI's role, trust issues are surfacing more prominently.
Our 30-country report reveals stark regional differences in excitement about AI's advances, confidence in its responsible use, and expectations for its future impact.
Discover in this edition:
• Economic Link to Excitement: Countries like Thailand, Indonesia, and Malaysia show high enthusiasm for AI, a pattern correlated with positive economic outlooks.
• Trust Variance: While 54% of people trust governments to oversee AI responsibly, rather fewer 48% extend that trust to businesses.
• Advertising Ambivalence: Opinions are divided on trusting brands that adopt AI for creating product content.
• Transparency Demand: A substantial 79% advocate for the disclosure of AI usage by companies.
• Discrimination Trust Shift: AI is trusted slightly more (54%) than humans (45%) not to show bias.
• AI's Impact: AI has already changed lives according to 53% of respondents, with 67% predicting even more change in the upcoming years.
Gain access to detailed country-by-country data, insights on generational attitudes, and trends that could shape brand strategies.
Click to download the full Ipsos AI Monitor 2025 and uncover insights.
